With iOS privacy updates, ad blockers, and cookie expiration limitations, traditional browser pixels now miss between 20% to 35% of true conversion events.
Why Event Match Quality (EMQ) Matters
When Meta receives incomplete customer parameters (such as hashed email, phone, and IP), ad algorithms cannot attribute purchases accurately. This forces your campaigns to bid blind.
Setting Up Server-Side CAPI
We deploy server-side Google Tag Manager (sGTM) containers with custom domain subdomains to bypass third-party script blockers. This results in:
- Near 100% purchase deduplication
- 8.5+ Event Match Quality score on Meta Events Manager
- Smarter automated bidding and lower Cost Per Result