About Ahsanul Karim | Performance Marketing & Digital Growth Consultant

MY PHILOSOPHY

Beyond Vanity Metrics: Why I Focus Exclusively on Bottom-Line Revenue

In today's algorithmic landscape, high click-through rates and cheap website visits mean nothing if they don't produce paying customers. Too many brands burn thousands of dollars on fragmented ads without a cohesive acquisition architecture.

                “Advertising isn't an expense—when engineered scientifically with pristine data, creative flywheel testing, and full-funnel tracking, it is the most reliable profit multiplier in your business.”
            

I build structured customer acquisition funnels that link paid traffic directly to high-margin conversions. Every campaign is backed by first-party server-side tracking (CAPI, GA4), creative diversification, and value-based bidding.

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Meta / Facebook & Instagram Ads

Advantage+ architectures, broad-targeting creative flywheels, dynamic catalog retargeting, and server-side CAPI event deduplication.

🔍

High-Intent Google Search & PMax

Capturing active high-intent buyers, eliminating negative keyword waste, and deploying value-based bidding with offline conversion imports.

📊

Advanced Analytics & Attribution

Custom GA4 event schemas, Google Tag Manager server-side containers, and accurate multi-touch attribution to verify real ROI.

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Full-Funnel Conversion Optimization

Landing page UX reviews, offer positioning, objection-killing copy, and automated retargeting ladders to reduce cost per acquisition.

THE PLAYBOOK

My 4-Stage Scientific Scaling Framework

A tested, repeatable roadmap designed to take accounts from volatile results to predictable scaling.

01

Forensic Account Audit

Comprehensive teardown of your historical ad spend, creative fatigue, targeting overlaps, and pixel signal accuracy to isolate wasted ad budget.

02

Tracking & Infrastructure

Deploying server-side Conversion APIs (CAPI), GA4 custom events, and GTM data layers to guarantee high Event Quality Scores before scaling.

03

Creative Flywheel Launch

Testing multiple psychological hooks, video formats, and messaging angles. Let algorithmic broad targeting find your highest-LTV buyers.

04

Vertical & Horizontal Scale

Pushing budgets into winning ad sets, unlocking multi-channel touchpoints (Meta + Google PMax), and sustaining high ROAS as volume expands.

📄 CURRICULUM VITAE

Professional Experience & Qualifications

Turn ad spend into smarter business growth — verified digital advertising track record, technical proficiencies, certifications, and educational credentials.

⬇ Download CV (PDF)

AK

Ahsanul Karim

Meta Ads & Google Ads Specialist

Contact & Links

Phone / WhatsApp +880 1721-881288

Email ahsanuldigital@gmail.com

Website ahsanuldigital.com

LinkedIn linkedin.com/in/ahsanuldigital

Meta Ads Mastery

Campaign Structure Lookalike Audiences Retargeting Creative Testing Lead Gen Budget Scaling

Google Ads Competencies

Search Ads Google Shopping Display Ads YouTube Ads Keyword Research Remarketing

Tracking & Tools

Meta Pixel Conversion API GTM GA4 Shopify MS Office

Languages & Personal

Languages: Bangla (Native), English (Frequently used)

Nationality: Bangladeshi

⚡ Turn Ad Spend Into Smarter Business Growth

Results-driven paid ads specialist running Facebook (Meta) Ads and Google Ads for eCommerce and lead-generation businesses. Skilled in audience targeting, creative testing, budget scaling and accurate conversion tracking with Pixel, Conversion API, GTM and GA4, focused on lowering cost per acquisition and increasing ROAS.

💼 Work Experience

Freelance Digital Marketing Specialist 2023 – Present

Performance Marketing & Growth Consultant • Remote

Plan, launch and optimize Facebook, Instagram and Google Ads for multiple eCommerce and lead-gen clients.
Improved ROAS and cut cost per purchase/lead via audience refinement and creative testing.
Implemented Meta Pixel, Conversion API and server-side tracking with Google Tag Manager.
Designed high-converting Shopify stores and landing pages.
Managed ad spend across diverse client accounts with consistent positive returns.

Digital Marketing Manager 2024 – 2025

Client: Manash Bhadra • Paid Media Lead

Managed Facebook, Instagram and Google Ads campaigns to increase ROI and conversions.
Set up Pixel and server-side conversion tracking for accurate data analysis.
Applied data-driven strategies and worked directly with the client on business goals.

🏆 Key Achievements

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Store Scaling: Successfully scaled eCommerce Shopify stores, increasing monthly order volume and boosting repeat customer revenue.

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CPA Reduction: Slashed cost-per-lead and cost-per-acquisition on Google Search and Meta Ads campaigns through creative testing.

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Tracking Accuracy: Improved conversion tracking accuracy up to 98%+ via Meta Conversions API & GTM server-side containers.

🎓 Professional Certifications

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Google Ads Certification

Google Certified Professional

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Facebook (Meta) Blueprint Certification

Meta Certified Media Buying Specialist

📚 Education & Training

Bachelor of Marketing 2010 – 2015

BRAC University

Advanced Digital Marketing & Shopify Dropshipping: eLearn IT Institute
Advanced Digital Marketing & Shopify Dropshipping: Webcoder-IT Institute, Dhaka
Microsoft Office Management: Technical Training Centre, Mymensingh

TECH STACK

Tools & Platforms I Master

Leveraging enterprise tools to ensure pristine data governance and campaign precision.

Meta Ads Manager

Advantage+, CAPI, Retargeting

Google Ads

Search, PMax, Display, YouTube

Google Analytics 4

Custom Events & Attribution

Google Tag Manager

Client & Server-Side Containers

Shopify & WooCommerce

E-Commerce Tracking & Feeds

Looker Studio

Automated Executive KPI Dashboards

Scaling Brands Through Predictable, High-ROI Advertising.

$500K+

4.8x

98%