Campaign Strategy & Execution
Architected full-funnel Meta Ads infrastructure including Top-of-Funnel UGC video prospecting, Advantage+ Shopping Campaigns (ASC), and dynamic catalog retargeting.
Key Milestones Achieved:
- Managed and profitably scaled over $794,000+ in aggregate ad spend.
- Sustained a consistent 4.23x account-wide ROAS, with top campaigns touching 7.75x ROAS.
- Drove more than 10,000+ verified retail transactions globally.
- Engineered creative refresh sprints lowering blended CPM by 34%.