Campaign Strategy & Execution
Restructured Merchant Center product feeds with custom labels and built tiered Performance Max asset groups targeting high-margin inventory.
Key Milestones Achieved:
- Generated $88,300+ gross revenue from $15.5K ad spend.
- Delivered a verified 5.70x blended ROAS.
- Captured 1,470+ verified retail purchases in under 21 days.
- Reduced cost-per-acquisition by 28% through search theme negative keyword sculpting.