Campaign Strategy & Execution
Scaled high-intent Google Search and Performance Max campaigns capturing in-market shoppers for a direct-to-consumer lifestyle brand.
Key Milestones Achieved:
- Generated over $176,000+ verified gross revenue within a 30-day scaling window.
- Maintained an exceptional 8.25x average ROAS across blended search and asset groups.
- Secured 1,120+ unique purchases at an average cost-per-acquisition under $19.00.
- Implemented advanced value-based Smart Bidding with First-Party CRM audience exclusions.